Building your best brand – DataIQ Practitioners meetup

Having a personal brand is a relatively recent concept. For countless decades, companies have been uncovering their unique selling point and converting it into an advantageous story to spin and market their product, services, and brand. This concept has recently slid into the interpersonal. The question becomes not how to sell a product, but how to sell yourself. 

DataIQ members had the opportunity to hear from Vasco Botelho, Vice President, MAVERICK and George McCrea, Chief Product Owner, Ministry of Defence on this topic. From the panel, attendees gained insight into building a personal brand, including the dos and don’ts, the humorous anecdotes, and the recipe for a viral LinkedIn post.