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For most data leaders, the escalation of interest into data quality is a long time coming. Since stakeholders outside of the data office have become increasingly interested in data capabilities thanks to the new innovations in generative AI (genAI), foundational quality issues have come into focus. In fact, one thing the panellists of the roundtable agreed on immediately was this unexpected benefit because of generative AI; the hype meant that data leaders were invited to the board to explain to them what it was, and whether they needed to be scared or excited. This enables conversations surrounding quality and governance that were previously years in the making. Â
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