Costa Coffee’s data leader Ed Child, a member of the DataIQ 100, explores his data journey and outlines how data professionals can achieve greater success

Ed Child, Global Head Consumer Data and Digital Analytics, Costa Coffee, is a prominent data leader with more than two decades of experience working at the vanguard of data and analytics across different sectors, including retail, finance and ecommerce. Through his career, Ed has made his mark for global brands including Walmart and the Coca Cola Company in the UK, and the US, giving him considerable knowledge and experience in the ever-evolving applications of data to drive business value and competitive advantage.