Danske Bank is a part of the Danske Bank Group – one of the largest financial enterprises in Scandinavia – with a rapidly evolving customer base across the UK and Europe. With rich customer and other data, it is ideally suited for a data-led decision-making strategy to accelerate growth.
Niresh Rajah, group chief data officer, Danske Bank, DataIQ 100 awardee and DataIQ member has recently joined to lead and build the team to accelerate the data journey of the 200-year-old business and instil a new approach to how data is viewed and utilised across the organisation.
Legacy businesses such as financial organisations typically sit on decades of collected data, but data offices have only had a few years to embed themselves and discern what is possible with the data sets to hand. Rajah and his team have approached this project by developing Data Driven Danske, also known as D-Cubed. Data Driven Danske is a transformational journey taking Danske Bank employees to the next level of leveraging data and analytics to drive value for customers, shareholders, colleagues and broader stakeholders.
Thank you for your input
Thank you for your feedback
DataIQ is a trading name of IQ Data Group Limited
10 York Road, London, SE1 7ND
Phone: +44 020 3821 5665
Registered in England: 9900834
Copyright © IQ Data Group Limited 2024