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The debate about who oversees what between technology, data, and digital is one as old as time (or at least as old as different business departments). While it is easy to be pitted against different departments, one side does not necessarily know what the other is doing. It could be that requests come through to the tech function where a data reporting would be better placed to support, but different teams do not know how to support each other or who can provide insights. Â
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