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2023 DataIQ 100

Dan Kellett, chief data officer, Capital One UK

Describe your career to date

I studied mathematics and statistics at the University of Nottingham, joined Capital One as a graduate statistician in 2000 and have been here ever since. My initial projects were building and maintaining statistical models for direct mail marketing but over the next five years I worked on models and analysis across the whole customer lifecycle from marketing, through new customer acquisition and existing customer management.

 

After managing teams of statisticians across multiple European countries I took on the overall leadership for the UK statistical team in 2012 as director of statistics, responsible for team strategy, delivery, recruitment and development - this included a job family transition to bring in a greater breadth of data science skills.

 

Almost three years ago, I moved into the UK chief data officer role. By leading all aspects of data, we have benefitted from the ability to focus on what really matters and break down silos.

 

A large part of my role is bringing the outside in, whether that is through new data sources, new innovations for analysis or influencing the direction of the industry. One of the highlights of my career was my involvement in the FCA/Bank of England Artificial Intelligence Public/Private Forum, helping to shape how AI can be used and managed responsibly in financial services.

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What stage has your organisation reached on its data maturity journey?

Operating in a highly regulated sector, it is vital that data is high quality, meaningful and consistent. It is the bedrock of Capital One’s strategic approach and steers business goals and understanding of customer needs.

 

Tell us about the data and analytics resources you are responsible for

I lead Capital One UK’s data department, a team of 90 data professionals based in both Nottingham and London. The department spans data analytics, data science, data stewardship and data product to deliver data solutions across the entire customer lifecycle.

 

By bringing talented people together from across the business, with different approaches, technologies, and insight, I have created a new function that is far more coherent and has its own culture and feel. Throughout the business, there is a healthy awareness and a fantastic appreciation for the work that they do – enabling people to be rightly viewed as technical experts in their field.

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