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2023 DataIQ 100

Lester Berry, director of analytics and data science, John Lewis Partnership

Describe your career to date 

I have been lucky so far, working for several great companies, across various sectors and with some brilliant people. Getting out of bed in the morning has never been a problem.

 

My first role, all those years ago, was as an operational research analyst for British Airways (including staff travel perks). I knew very quickly that I was in the right career because solving the analytical problems didn’t often feel like work. For example, British Airways had about 250 aeroplanes, the question was “Where should they fly?”

 

From BA, I moved to Lloyds Banking Group, then onto British Gas and now the John Lewis Partnership, with shorter spells at Marks & Spencer and Telewest in between. Although I have worked in many sectors, the common thread is my focus on bridging the gap between analysts and business decision makers. Doing analysis and data science is one thing, but any advanced analytics team adds most value by improving decision making and that’s what motivates me.

 

My current role at the John Lewis Partnership is perfect. There are many challenges to overcome, but with the pace of retail, stiff competition, the partnership ethos and a great team, life is never dull. 

 

In 2023, I’m looking forward to taking the analytical capability to the next level. As an organisation, we are investing heavily in analytics and my role is to ensure the profession plays a major part in helping the partnership to recover – it’s a huge opportunity.

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What stage has your organisation reached on its data maturity journey? 

We have good momentum and are improving fast but there is still a long way to go. We are rolling out a self-serve capability, consolidating our data and building a machine learning operation capability, all with the intent of creating more value from data.

 

Tell us about the data and analytics resources you are responsible for

The team of 110 analysts and data scientists acts as an internal consultancy for the partnership, from within the central strategy and commercial development directorate. We cover the whole breadth of the organisation, including Waitrose, John Lewis and John Lewis Financial Services, and all of the areas within those functions such as customer, commercial, digital, supply chain, and retail etc. There are many opportunities to create value from data in a retailer and my role could be described as maximising ROI from those 110 individuals, both today and in the future.

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