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2023 DataIQ 100

Russell Barton, EMEA data governance manager, Starbucks

Describe your career to date 

I’ve been at Starbucks for a year now and can honestly say that it’s been one of the most enjoyable and rewarding 12 months of my career. The opportunity to take on the newly created role of EMEA data governance manager at such a well-recognised and high-performing brand was an exciting one that has more than lived up to my expectations.

 

Prior to joining Starbucks, I worked for Barclays, where I had the benefit of being able to have three distinctly different career phases but all with same organisation.

 

Phase 1 was what could be described as a traditional retail banking role, encompassing early roles such as cashiering, through securities and mortgages and on to business banking support.

 

Needing a change, I took a chance and applied for a project management role, which led to Phase 2 as a project and then programme manager. I covered a wide range of projects, from organisational restructures and HR delivery to new tech platform implementation and regulatory reporting. My role gradually became more focused on data-centred projects, including a large programme covering data quality and remediation.

 

This led to Phase 3, looking at how data was used and supporting the development of new data-based products and services. This included the development of customer-facing materials to support the introduction of GDPR, and culminated in the design and implementation of an award-winning data ethics framework for use with new analytics and insight projects.

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What stage has your organisation reached on its data maturity journey?

As more data becomes readily available, Starbucks is continuing on its journey to become a data-driven organisation. The landscape continues to evolve but we’re moving in the right direction.

 

Tell us about the data and analytics resources you are responsible for

Our data and analytics resources are situated within our business teams and supported by a centralised technology function. My role provides a central hub to offer support and guidance and we build out our data capabilities for the future, covering all data uses, from human resources to supply chain to licensees to financials. I am also working closely with counterparts in the US and APAC regions as we develop shared methodologies for data governance throughout the global business.

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