Scott Joslin, SVP, data strategy and DTC analytics, Universal Music Group

Describe your career to date 

I currently lead the global data strategy, governance, instrumentation and DTC analytics function for UMG. This is a relatively new role, having joined in March last year. Before UMG, I was SVP of international data strategy at what is now Warner Brothers Discovery+, where among other things, I led the development and execution of its international data platform that saw over 80 distinct data sources power over 150 data products. 

Before that, I was responsible for overseeing the international advertising effectiveness efforts at comSCore. Before that, my roles in research and business intelligence at AOL included instrumenting the world’s most extensive enterprise web analytics implementation at the time. Before joining AOL, I held various data-based roles at some of Canada’s largest brands and agencies.