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DataIQ Future Leaders

DataIQ Future Leaders recognises individuals working in data and analytics who are on an upward career trajectory to become the next cohort of senior data leaders. Already leading teams and reporting to a CDO or CDAO, they are data professionals who are shaping the future of this industry.

 

Categories and selection criteria explained here.

DataIQ Future leaders header. A female red haired DataIQ Future leader laughing

DataIQ Future Leaders

DataIQ Future Leaders recognises individuals working in data and analytics who are on an upward career trajectory to become the next cohort of senior data leaders. Already leading teams and reporting to a CDO or CDAO, they are data professionals who are shaping the future of this industry.

 

Categories and selection criteria explained here.

DataIQ Future leaders header. A female red haired DataIQ Future leader laughing

Kayla Schmandt, senior director, commercial affairs analytics, Universal Music Group

Describe your career to date

I have had the incredible fortune of working at Universal Music Group for the past seven years, in both the US and the UK. My previous industry experience took me all over the music industry - working with booking agents, artist managers, and independent record stores - until I found my home at UMG. 

 

When my Universal career began, under the guidance of Jay Frank, I was taught early on that data could be an incredibly powerful tool to deliver music into the hands of loving fans. My later roles at Capitol Records and (currently) commercial affairs have underlined that principle, and I feel incredibly lucky to work with such a diverse group of intelligent and passionate people, who stop at nothing to help support our talented roster of artists.

Kayla Schmandt 1 2023.jpg

Tell us about any ambitions you have in terms of becoming a data leader

I feel very fortunate to work for a company that is not only hungry for analysis, but which appreciates a balanced approach to data and ’gut’. Improving the language, communication, fluency, and relevancy of data in day-to-day business has always been a priority company-wide. Our team also hopes to celebrate and better understand different cultures to help our artists succeed, and that goal - the goal of bringing the world closer together to serve fans and artists alike - is what drives us to make data more intelligible and relevant to the wider business community.

 

What key skills or attributes do you consider will be essential to your success in this role?

I believe the most essential skill to help evangelise data is the ability to listen. No matter your technical ability, the talent of being able to understand a multitude of roles and, importantly, how data can help positively impact them, is essential to building a group of widespread data advocates in your team and beyond.

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