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DataIQ Future Leaders

DataIQ Future Leaders recognises individuals working in data and analytics who are on an upward career trajectory to become the next cohort of senior data leaders. Already leading teams and reporting to a CDO or CDAO, they are data professionals who are shaping the future of this industry.

 

Categories and selection criteria explained here.

DataIQ Future leaders header. A female red haired DataIQ Future leader laughing

DataIQ Future Leaders

DataIQ Future Leaders recognises individuals working in data and analytics who are on an upward career trajectory to become the next cohort of senior data leaders. Already leading teams and reporting to a CDO or CDAO, they are data professionals who are shaping the future of this industry.

 

Categories and selection criteria explained here.

DataIQ Future leaders header. A female red haired DataIQ Future leader laughing

Shona Heym, analytics and data science lead, Pret

Describe your career to date 

It would be fair to say that my route to a career in data has been less than direct. Just out of my teens, and having decided that continuing a degree in economics was not the route for me, I found myself on a very different path from the one I had always imagined (however vaguely). Not keen on the idea of an office job, I landed myself a role in betting shop management, having never placed a wager in my life. It was a numbers and customer focused role and suited me well, although it came as a surprise to many who knew me. What was supposed to be a stop gap turned into the start of an almost two decades long, enjoyable and unquestionably educational, stint in the gambling industry. 

 

While moving through varied roles in operations, compliance, finance, analytics and BI, I spent many of my evenings attending to my, hitherto rather neglected, further education, undertaking a degree in maths and statistics and then becoming a CIMA qualified accountant. While I enjoyed all my roles, it was when using data to tackle complex, and often previously unanswerable, business problems, that I enjoyed and accomplished most in my work.  

 

Since (finally) leaving the gambling industry in 2021, I have been lucky to find a new home at Pret, where the people are talented and lovely, no two days are the same and data is a major strategic focus. We are busy building our data capabilities, and more importantly our team, and have big ambitions for the coming years.

Shona Heym.jpg

Tell us about the data and analytics resources you are responsible for

The size of our team doesn’t yet reflect the demand within, and ambition of, Pret to become a truly data driven organisation. But we are growing. The analytics and data science team is currently just me and one excellent data analyst supporting the business globally. We are currently looking for a talented senior data analyst to join us, so hope soon to be three. As the only analytics function within the business our remit is wide, covering everything from menu changes to market share and commercial modelling to customer analytics and segmentation.

 

Tell us about any ambitions you have in terms of becoming a data leader

I have an aptitude for, and frankly really enjoy, leveraging data to drive business performance and solve complex problems. At Pret, we are still in the relatively early stages of our data journey, and I aim to be instrumental in navigating it. I envision a future for Pret where data is used not just to inform decision-making, but to drive innovation and growth. To achieve this, I aim to continue expanding my knowledge and skills, building and leading happy, high-performing and trusted teams, and fostering a culture of data-driven decision-making across Pret and beyond.

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