Scott Logie, chief commercial officer, Sagacity
Describe your career to date
Following a degree in statistics, I was keen to work in marketing. Little did I know at the time that there was a full career to be had in working in data for marketing. And, boy, what a fun career. After a rubbish job at BAe systems, I chanced upon a role at CACI, and the die was cast. The chance at a young age to work with big brands, to use numbers and statistics in a fast moving environment and to be able to combine technical work with client engagement was just fantastic. I then have had roles on both the client side - leading a large data team in a big bank - and agency side, with eventually running data based businesses over the last 20 years. And I’ve loved (almost) every minute.
What key skills or attributes do you consider have contributed to your success in this role?
I think I have been very lucky to be able to combine a love of statistics and data with enjoying presenting and meeting new people, and existing clients. Basically data storytelling although it wasn’t ever described as such!
What level of data maturity do you typically encounter across your client base and what tends to hold this back?
To be honest, it is a very mixed bag. It isn’t even easy to say that certain sectors are more or less mature. In general, it seems to be organisation specific where a person or a team of people have taken the organisation, sorted out their basic data needs and then helped them to grow and mature. There are lots of examples, often highlighted by Data IQ, of these individuals.
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