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This is a profile from the 2022 version of the DataIQ 100.

The latest list is available here.

4. Steve Pimblett, chief data officer, The Very Group

What has been your path to power?

My chief data officer (CDO) journey began with a BsC in Applied Statistics and Computing in my hometown of Liverpool. From that point, I was motivated by the application of data and technology to drive commercial value and customer experiences. As general manager of data at Monesupermarket.com, I helped the nation save millions on their household bills and it was then that I formulated my Data>iNsight>Action (DNA) strategy.

 

I progressed to take the overseas position of CDO for Betsson.com, one of the largest online gambling companies on the NASDAQ. There I was able to develop my interest in digital and customer experience while continuing with a data focus. Additionally, I developed my understanding of the complex trading dynamics and multi-country, currency and language complexities of a multi-national.

 

Returning to the UK as CDO for wejo.com, I immersed myself into cloud/SaaS environments and IoT at scale turning 0.5 trillion messages directly from connected cars into data and analytical products that save lives as well as reducing congestion and emissions. Finally, as CDO at Very.co.uk I am able to “rewrite retail” with a mission to provide the most personalised digital financial and retail experience in the UK. Focusing on the DNA strategy and vision, we will implement and embed Data>iNsight>Action to create value, drive collaboration and engage our internal and external customers.

Steve Pimblett.jpg

What impact has the pandemic had on the role of data in your company/organisation?

The pandemic drove an unquenchable thirst from the business to better understand our customers and the trading dynamics that was impacting both top line and bottom line financials. Our core customer segment is “families on a budget” and their financial circumstances changed significantly during the pandemic.

 

With the retail high street shut, a swarm of new customers looked on-line for retail products and thus Very attracted a brand new customer base. To support these new customer segment’s we developed new customer insights so the business knew how best to serve them and also where the financial opportunities are across acquisition and retention.  

 

 

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