Bhavik Davda, chief customer insight and analytics officer - Europe, Superdrug

What has been your path to power?

I started my career as a management accountant, providing financial analytical support to marketing teams. An opportunity came up to put my money where is my mouth is, and rather than give the advice to actually run a marketing function, and that’s really where it started. On the back of running a loyalty program and successfully harnessing the power of data for it to grow, I created an insight function and both became mini businesses in their own right. Since then, I’ve created another standalone business - a mobile phone network. Most recently, I have been implementing a new store segmentation that my team created. I’m now a year into a two-year MBA and excited to see where that takes me.

What’s been most helpful in my journey is that I have first-hand experience in being a “client” of the data and analytics function, enabling me to empathise and appreciate commercial business use and need for robust data and analytics.