This is a profile from the 2022 version of the DataIQ 100.
The latest list is available here.
What has been your path to power?
I’ve worked in and around software and technology since graduating from Brunel University in 1994, primarily in sales, and initially with a Dutch ERP software vendor before moving into the CRM space when Salesforce was launching. Without realising at the time, these early years gave me insights and exposure to the value of data across all business disciplines. So, when I changed direction in the early 2000s and founded a facilities management business with my brother, we adopted a data-driven approach and invested in a technology and data foundations that at the time no other providers could match.
Returning to the software vendor world in 2010, I spent a number of years with Alterian and Adobe, before a five-year spell at Tealium. I’m now enjoying leading the Northern European business for Sitecore and was drawn to Sitecore’s ambition and vision, which is to disrupt the market with innovative solutions that turn consumers in to fans. As I reflect on the last 28 years since graduating, it’s easy to see that data, and its application to help solve business problems has been at the heart of all my roles.
What impact has the pandemic had on demand from your clients?
Our demand from our clients is definitely increasing and accelerating. The pandemic meant our customers are working harder than ever before to be relevant to their customers in a bid to create unforgettable digital connections from content to commerce. The pivot to providing a “customer first approach” is now at the heart of how most organisations go to market. Sitecore’s customers are advancing at a furious rate to ensure their technology platform is not only fit for purpose now, but that it will also future proof their business for years to come. Customers are now road mapping innovation that would have taken five years previously, but now needs to happen in the next 18 months.
DataIQ is a trading name of IQ Data Group Limited
10 York Road, London, SE1 7ND
Phone: +44 020 3821 5665
Registered in England: 9900834
Copyright © IQ Data Group Limited 2024