This is a profile from the 2022 version of the DataIQ 100.
The latest list is available here.
David Hutcheson, head of data and analysis, BMJ
What has been your path to power?
After a brief flirtation with a career in computer games testing in the late 1990s, I’ve worked in a number of data roles starting as a database executive for a market research company and then for an engineering company, Buhler Sortex, in East London.
I moved from client to agency side to work for Broadsystem, a marketing services and database agency, where I first got to work with single customer views. In 2007 I joined Oxford University Press specialising in developing SCVs to support the delivery of marketing strategies.
In 2012 I joined BMJ, a global healthcare knowledge provider, where we started to build a team of data specialists. Currently I’m head of data and analysis, with responsibility for BMJ’s data strategy which aims to deliver value from our customer and user data.
What impact has the pandemic had on the role of data in your company/organisation?
2020 was about weathering the impact of the pandemic organisationally and understandably some of the future aspirations for data were not able to be progressed. Through 2021 the understanding that a strong data capability is needed to underpin the future success of BMJ’s digital transformation has been recognised and supported.
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