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This is a profile from the 2022 version of the DataIQ 100.

The latest list is available here.

Dominic Jordan, director of data science and analytics, N Brown

What has been your path to power?

 

I’ve been very lucky to have had my career develop in a time where technology has caught up with what I happen to be good at. I am now able to work in the role I do because the technology, the ability to generate and process data and the requirements companies have to be successful have intersected with my skillset in a way which has been very fortunate for me. I’ve also been really lucky to have worked in some very innovative and forward-thinking companies. That started with a Seattle-based company called INRIX, which operated in the geospatial analytics space and which allowed me to really built my skills in data science (while travelling the world …).

 

More recently I have been working for a brilliant Manchester-based company called N Brown – an incredibly innovative, data-driven and inclusive company in the fashion space, and very much on an upward trajectory. At the time of writing I’m about to start my job at Manchester United, where I expect data to be transformational as the club is very much looking to be dominant in this space. Overall, I could not look back on my career and think I have been anything other than very fortunate to be able to do something I am good at, and enjoy massively, for some great companies.

What impact has the pandemic had on the role of data in your company/organisation?

 

Data work is quite well suited to hybrid working in many cases, although I think we have all missed the collaborative aspect of the role. At the same time, there has never been a higher emphasis on making data available and accessible, and telling stories with data. So the enforced remoteness has undoubtedly elevated the profile of data. On the other hand, affecting human-in-the-loop decisions has been a lot harder – influencing those decisions has been significantly more challenging as a result of that reduction in human interaction.

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