This is a profile from the 2022 version of the DataIQ 100.
The latest list is available here.
What has been your path to power?
I’ve been very lucky to have had my career develop in a time where technology has caught up with what I happen to be good at. I am now able to work in the role I do because the technology, the ability to generate and process data and the requirements companies have to be successful have intersected with my skillset in a way which has been very fortunate for me. I’ve also been really lucky to have worked in some very innovative and forward-thinking companies. That started with a Seattle-based company called INRIX, which operated in the geospatial analytics space and which allowed me to really built my skills in data science (while travelling the world …).
More recently I have been working for a brilliant Manchester-based company called N Brown – an incredibly innovative, data-driven and inclusive company in the fashion space, and very much on an upward trajectory. At the time of writing I’m about to start my job at Manchester United, where I expect data to be transformational as the club is very much looking to be dominant in this space. Overall, I could not look back on my career and think I have been anything other than very fortunate to be able to do something I am good at, and enjoy massively, for some great companies.
What impact has the pandemic had on the role of data in your company/organisation?
Data work is quite well suited to hybrid working in many cases, although I think we have all missed the collaborative aspect of the role. At the same time, there has never been a higher emphasis on making data available and accessible, and telling stories with data. So the enforced remoteness has undoubtedly elevated the profile of data. On the other hand, affecting human-in-the-loop decisions has been a lot harder – influencing those decisions has been significantly more challenging as a result of that reduction in human interaction.
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