This is a profile from the 2022 version of the DataIQ 100.
The latest list is available here.
Ihab Moawad, director of CRM and technology, Samsung Electronics
What has been your path to power?
I’ve always believed in three main ingredients for success: have a strong vision on where you and your team want to be; build a strong empowered team; and have an agile mindset. It’s vital to continually adapt to the needs of both the business and consumer as well as external forces that may be beyond your control. A great example of this is my response to the pandemic.
What impact has the pandemic had on the role of data in your company/organisation?
I don’t believe any business was truly prepared for this event and had to rapidly adjust to adapt to the “new normal”. Our physical retail stores across Europe had to close, while our online business experienced a period of rapid growth. We shifted our use of data to focus on supporting D2C and e-commerce. As a result, all of our transformational data and analytics projects had to be accelerated. These range from using real-time dashboards to make key business decisions to utlising various AI and machine learning technologies to deliver step change across the organisation.
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