This is a profile from the 2022 version of the DataIQ 100.
The latest list is available here.
What has been your path to power?
I have been lucky so far, working for several great companies, across various sectors and with some brilliant people. Getting out of bed in the morning has never been a problem. My first role, all those years ago, was as an operational research analyst for British Airways (with staff travel perks!). From there, I moved to Lloyds Bank, then onto British Gas and now the John Lewis Partnership, with shorter spells at Marks & Spencer and Telewest sprinkled in between.
The common thread linking the roles is my focus on bridging the gap between analytical teams and business decision-makers. Doing analysis or data science is one thing, but any advanced analytics team adds most value by improving decision-making and that’s what motivates me. My current role at the John Lewis Partnership is perfect. There are many challenges to overcome, especially as we emerge from Covid-19, but with the backdrop of the retail sector, stiff competition, the Partnership ethos and a great team, life will never be dull.
As I look ahead to 2022, I’m looking forward to taking the analytical capability to the next level. As an organisation, we are investing heavily in analytics and my role is to ensure the profession plays a major part in helping the Partnership to recover – it’s a huge opportunity.
What impact has the pandemic had on the role of data in your company/organisation?
The biggest impact on the business has been the switch from High Street to online shopping. Of course, this was a trend pre-pandemic, but the acceleration we have seen in the past two years has been considerable and it wouldn’t have happened as quickly without Covid-19. In these growing digital channels, the volume and opportunity for data is huge and so building a better capability quickly to mirror the step-change in shopping behaviour has been critical. Understanding customers and delivering great service is different in a digital world, so we need to adapt. We haven’t finished yet, but the digital areas in our brands all have ambitious plans for 2022 and beyond.
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