Papinder Dosanjh, head of data science and machine learning, ASOS

What has been your path to power?

I started my career in a start-up specialising in geo-location solutions for media, retail and telecoms clients, before joining leaders in customer science, dunnhumby. During my time there, I helped high-profile FMCG companies use shopper data to build relevant category, trading and shopper marketing strategies, and as senior product manager, I was responsible for developing a personalisation capability for a major supermarket across its e-commerce, loyalty and CRM functions.

I then decided to move on to Accenture to build experience of different industry verticals. My role covered global digital transformation initiatives, including delivery of cloud-based big data platforms and digital messaging capabilities. Transformation was also a theme at my next job in business strategy at TUI, where my focus was on defining the global “one” analytics strategy for the executive board and championing the creation of an analytics centre of excellence.

Now at ASOS, I’m responsible for executing the business and technology transformation behind our data and AI strategy. We’re working to embed data science and machine learning across all areas of our customer experience, and also to support operational excellence.