Pedro Cosa-Fernandez, general manager, data, News UK

What has been your path to power?

I started my career working as a consultant for an insights agency. A great experience to learn how to drive customer-centricity and support business decisions with data across different companies and industries. As internet and digital services started to develop in the early 2000s, I realised I could leverage my analysis skills and grow my career around digital marketing and business intelligence. So I decided to move client-side and held various data-based roles at several telecom companies in Europe and Africa.

A decade later, I moved into media - a sector in need of digital transformation where I could transfer all my data skills and experience. During several years, I led the data teams at Channel 4 and WarnerMedia across EMEA. My current role is at News UK, which reaches almost 40 million UK consumers via brands like The Sun, The Times and The Sunday Times, Virgin Radio UK, talkSPORT, Times Radio and talkRADIO. I lead the data hub, a new function that co-ordinates all data initiatives across the company. In my role, I drive the strategy and management of data to drive advertising and consumer revenue, enable more efficient marketing, develop customer-led products and support editorial decisions.