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This is a profile from the 2022 version of the DataIQ 100.

The latest list is available here.

Richard Tate, executive vice president, data, DAZN Group

What has been your path to power?

Trained as a journalist, I spent a few years working at the BBC and Sky online before becoming more and more intrigued about how this digital content was performing. I was part of the first BBC News live outside broadcast web stream in 2000, sat in a broadcast van outside Westminster Cathedral with a laptop and feed from the TV transmission and I wanted to know how many people watched. And the team and I delivered the first use of the red button email functionality via Sky and BBC Interactive on a Crimewatch broadcast in 2003 - we only got two emails, but I wanted to understand the data.

 

Over a number of years at some big brands, I expanded my knowledge in mobile and web content and user behaviour, understanding hardware and software performance through data, watched the growth of apps and app stores and witnessed surges in tech and capability around data alongside increased regulation, too.

 

In a 20-year career, I’ve built high-performing teams and worked with and developed some incredibly talented people who have gone on to bigger and better things. I’ve been privileged and proud to help people and businesses realise value and drive real change through the use of data and analytics.

Richard Tate

What impact has the pandemic had on the role of data in your company/organisation?

On a personal level it’s meant an even greater focus on the team, checking in with people more frequently as we’ve moved between working remotely and in offices, and with a particular focus on mental health. It’s been important to make sure that everyone has been watching out for one another, particularly as many people joined remotely and hadn’t met that many colleagues in person.

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