This is a profile from the 2022 version of the DataIQ 100.
The latest list is available here.
Robert Ogilvie, formerly data director, The Automobile Association (AA)
What has been your path to power?
I started out 15 years ago at RBS back in 2007, just before things got very interesting in 2008! I worked in analytics supporting mortgages throughout the 2008 crisis, back when the base rate was changing on a monthly basis, and expanded more generally into areas of credit cards, marketing and private banking. From there I moved on to HSBC, this time in commercial banking supporting a number of areas across the spaces of lending, complaints and customer redress. Then a move into the AA, where having originally joined to support the financial services division, my remit expanded to analysis across the AA group before ultimately taking on responsibility for data more generally - changing from being an end user of data assets to the creator, curator and custodian of them in the data director role.
What impact has the pandemic had on the role of data in your company/organisation?
I think the pandemic has caused the role of data to be elevated within society more generally. There, persistent references of "follow the science" or "follow the data" has helped to ingrain the mindset of analysing available information and making judgements and recommendations based on what is being observed. That’s not to say the general population are all budding statisticians or analysts - but there’s an acceptance that analysing the trends is the right way to do things. Within the AA, there’s been a shift to more self-serve when it comes to analysis as we’ve rolled out self-serve tools but also, I suspect, as a consequence of people working remotely and having a go themselves in their own time before engaging others for help.
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