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This is a profile from the 2022 version of the DataIQ 100.

The latest list is available here.

Romit Sen, commercial, finance and transformation business partner, British Airways

What has been your path to power?

 

I joined British Airways in 2014 and it’s been a real pleasure to work right across the airline in a variety of data analytics roles supporting tactical, strategic and transformational initiatives. My background in mathematics, along with an MSc in Operational Research from the University of Southampton, has helped me to develop and stretch the technical aspects of my role. I started my career working in a variety of consultancies and learned to use data and analytics to generate and sell business value to a variety of stakeholders in different industries. I used this opportunity to broaden my business knowledge and understand the value of building great relationships.

 

I then moved to the tech industry, which opened my eyes to new possibilities of how to use data and provided the opportunity to build a high performing inclusive team. I partnered with several consultancies to help leverage expertise to drive innovation and growth. This brings me on to British Airways, which uses data at the heart of its decision making. Over the past eight years, I have worked at British Airways on some fantastic initiatives and built great relationships across the organisation. In my role, I am helping to shape the data analytics strategy and create a culture that allows the team to thrive. I’m delighted to work alongside such a talented management team who have a laser focus on continuous improvement which has really helped foster a positive environment for our highly skilled teams to grow.

What impact has the pandemic had on the role of data in your company/organisation?

 

British Airways uses internal and external data assets to drive high quality decision making. The pandemic accelerated the urgency, accessibility and the range of use cases with external data. To support the business, our teams developed a Covid-hub, helping the business understand the spread of the virus, new international travel restrictions and changing customer behaviour. All of this information was crucial to the airline’s response to the virus, ensuring everyone was working with accurate, timely data.

 

As a result of the pandemic, data and analytics are more important than ever and provide exciting opportunities at British Airways to drive new insights and innovation across the business.

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