This is a profile from the 2022 version of the DataIQ 100.
The latest list is available here.
At the time of compiling the list and writing this article, Scott Joslin was SVP, data strategy – international at WarnerMedia
What has been your path to power?
I am fortunate to have a significant role at a forward-thinking company. This is a hugely exciting time for us. I am responsible for overseeing, directing and managing WarnerMedia’s international data strategy, data technology strategy and data platform management for all its divisions. We manage data as a strategic asset to drive revenue, increase the yield on advertising inventory, and enable more targeted and efficient consumer marketing and commerce opportunities.
Previously, I was responsible for overseeing the international advertising effectiveness efforts at comScore. Before that, my roles in research and business intelligence at AOL included completing the world’s most extensive enterprise web analytics implementation at the time. Before joining AOL, I held various data-based roles at some of Canada’s largest brands and agencies.
What impact has the pandemic had on the role of data in your company/organisation?
Like most entertainment companies, we have not been immune to the significant impact of the pandemic. Data has been even more crucial in understanding the accelerated shift in consumer behaviours, especially in the way content is being viewed and how to best respond.
Does data now have a seat at the table during strategic discussions? If not, what will it take to get it there?
Absolutely. And this extends beyond the executive table because of the continued evolution and stakeholder adoption of our self-service data platform.
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