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This is a profile from the 2022 version of the DataIQ 100.

The latest list is available here.

Selena Wark, head of data and CRM, Mind

What has been your path to power?

 

My first opportunity to work in data and technology came in 1999, when a friend offered me a role as a production manager for a city-based document management company. I love to learn new skills, find out how things work and solve complex problems, so I said “yes” immediately! It was there I learnt about bringing efficiencies to businesses through data-driven processes and technology.

 

I’d now got the bug for all things data and wanted to learn more. And it was my next move into sales and project management for a graphics company where I found my passion for managing high-end installs across London’s museums and galleries.

 

Nearly 20 years later, I’ve worked with a variety of not-for-profit organisations in data leadership, process improvement and technology transformation roles. I joined Mind in September 2020 against the backdrop of the COVID pandemic and the growing mental health crisis. Mind had just successfully adopted a new CRM and wanted me to develop a data transformation strategy to take things to the next level.

 

Working for Mind is incredibly rewarding. I am working with an awesome group of people, for a vital cause at an important moment in time. I’m proud of my team and everything we are achieving together.

What impact has the pandemic had on the role of data in your company/organisation?

 

The last two years have been a transformative time for deepening the role of data and analytics at Mind. Like all organisations, the pandemic and the uncertain economic environment have been central to our strategic thinking. The pandemic has had a big impact on people’s mental health and Mind, alongside others, are scaling up their services rapidly to ensure we can support everyone who needs help.

 

During the pandemic, our ability to get actionable insights to our business stakeholders enabled them to respond quickly to opportunities. Empowered by data we brought improvements to our fundraising products and the supporter experience, launched new digital offers and reached new audiences. These successes showcased the power of data analytics and increased the appetite for further data transformation.

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