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This is a profile from the 2022 version of the DataIQ 100.

The latest list is available here.

Yigit Gungor, head of analytics, eBay

What has been your path to power?


I started my career as a forecasting analyst at GfK Boutique Research, providing market insight products to hedge funds and equity investors on the global electronics market outlook. I gained a lot of hands-on experience in building data products to address client needs, utilising the vast global point-of-sale data GfK collates from retailers worldwide.

 

After leading a team of analysts at GfK, I decided to accelerate my career and expand my industry experience and joined Capgemini Invent in its established analytics practice. As a management consultant equipped with data science skills, I worked with retail, consumer products and government clients on data and analytics strategy, digital transformation projects and established data science teams. I’ve also led the internal Capgemini supply chain analytics and data science communities, building data science proof of concepts that were rolled out as the new go-to-market propositions to clients.

 

After a rewarding career as a management consultant, I wanted a new challenge and decided to join eBay’s in-house analytics team, where I grew the regional analytical capabilities in the UK and am currently leading UK analytics, supporting the leadership team on critical decisions.

What impact has the pandemic had on the role of data in your company/organisation?

 

The pandemic disrupted the entire e-commerce ecosystem; buyers shifted their purchases online, hundreds of thousands of small businesses with no online presence shifted their inventory online for the first time. Supply chain challenges coupled with high demand created scarcity on numerous highly sought-after product categories, when at the same time delivery carriers and warehouses were struggling with staff shortages.

 

All these unprecedented changes challenged our understanding of conventional buyer and seller behaviour, and it became increasingly important for eBay to understand ever-changing customer behaviour to continue to offer exceptional value and a great selection of choices – - putting data at the heart of our customer-centric actions.

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