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2023 DataIQ 100

3. Steve Pimblett, chief data officer, The Very Group

Describe your career to date 

My CDO journey began with a BsC in applied statistics and computing in my hometown of Liverpool. From that point, I was motivated by the application of data and technology to drive commercial value and customer experiences. As general manager of data at Monesupermarket.com, I helped the nation save millions on their household bills and it was then that I formulated my Data>iNsight>Action (DNA) strategy.

 

I progressed to take the overseas position of CDO for Betsson.com, one of the largest online gambling companies on the Nasdaq. There I was able to develop my interest in digital and customer experience while continuing with a data focus. Additionally, I developed my understanding of the complex trading dynamics and multi-country, currency and language complexities of a multi-national. 

 

Returning to the UK as CDO for wejo.com, I immersed myself into cloud/SaaS environments and IoT at scale, turning 0.5 trillion messages directly from connected cars into data and analytical products that save lives, as well as reducing congestion and emissions. 

 

Finally, as CDO at Very.co.uk I am able to “rewrite retail” with a mission to provide the most personalised digital financial and retail experience in the UK. Focusing on strategy and vision, we will implement and embed DNA to create value, drive collaboration and engage our internal and external customers.

Steve Pimblett.jpg

What stage has your organisation reached on its data maturity journey? 

Using a maturity model score I would say Very is 3+ out of 5. We actually score ourselves against our four pillars of data + insight + action + trust. Level 3 would describe us as operational and proactive with data and we have established centres of excellence for many of our data capabilities. 

 

Tell us about the data and analytics resources you are responsible for

I am responsible for more than 130 full-time employees who are all based in the UK, mostly across Liverpool and London as our two main locations. We operate a hub and spoke model with the following five hubs: data platforms and engineering; data governance and operations; business intelligence and analytics; data science; and portfolio, delivery and product.

 

Line management flows through these five centres of excellence (hubs). We support all business units (aka spokes) by allocating multi-disciplined resources.

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