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2024 DataIQ 100

Max Gabriel, President, IIRIS (Customer Data and Analytics), Informa

Describe your career to date

 

I am the President of IIRIS at Informa. IIRIS is Informa’s Customer Data & Analytics platform powering its B2B Markets businesses. I was previously Chief Transformation Officer at Informa Markets and led the digital transformation agenda through the pandemic. I joined Informa in 2015 as Group Digital Director and then took on the role of Chief Digital Officer in Taylor & Francis where I led the growth acceleration plan to drive the growth of eBook revenue through the launch of Taylor & Francis’s own e-book platform. Prior to joining Informa, I was previously Chief Transformation Officer of Pearson India and Africa, responsible for digital transformation. In this role, I successfully launched the company’s first tablet-based learning product in India. Additionally, I have held senior global technology leadership roles at Diageo, Pfizer and JP Morgan Chase. I began my career as a programmer in the financial services industry, having completed a degree in Computer Science from MS University, India. I actively mentor and advise several tech start-ups in the media and education domain.

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Data literacy is a key enabler of the value and impact from data. How are you approaching this within your organisation?

 

We kicked off a company wide data literacy programme called Data Driven Journey targeting 5,000+ colleagues globally. The central theme of the programme was understanding data, translating data into insights, and driving commercial actions. Colleagues at all levels of the organisation participated in this 90-minute applied learning programme and were certified with a Green Belt. The participation rate was over 95%. The usefulness and the format of the course was very well received, and we will do future series.

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