You are viewing the 2023 version of the DataIQ 100 USA.
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8. Bharti Rai, chief US commercial operations, insights, analytics and data officer, Novartis Pharmaceutical
What has been your path to power?
In 2018, Rai was recruited into Novartis’s US pharma executive committee to build its commercial execution function from the ground up, to position the business as and industry leader in sales and marketing execution, using analytics to drive strategy and competitive advantage.
She championed cultural change to embed data-driven decision-making into the company’s DNA through key processes, including resource allocation, sales, strategic positioning, channel optimalization, omni-channel marketing, and digital customer and consumer experience (CX). Her mandate covered elevating commercial execution from being a back-office function to strategic value-driver underpinning independent, objective, decision-making, resource allocation decisions, achieving execution excellence and transforming digital customer and consumer engagement. This involved leading a team of c400 (250 onsite) through the transformation.
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