You are viewing the 2023 version of the DataIQ 100 USA.
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Chad Engelgau, president and CEO, Acxiom
What has been your path to power?
I discovered the power of brands through music - Aerosmith, the Stones and Kiss all inspired me as they truly connect with their fans, and the experiences they created still resonate with me today. With 25 years in the tech industry, continual learning and reinvention has been the steady drumbeat of my career, just like those amazing groups. I spent time in the arts then pivoted to tech, building client solutions, before moving to test/solutions engineering at Dell. My love for problem solving and customer experiences drove me into product management and marketing next.
By the mid 2000s it was clear data and identity were critical for powering exceptional customer experiences, so I moved to Acxiom to dive deep into this area. As AdTech and MarTech converged, I spent time learning all I could across those two ecosystems; running product, marketing, and strategy organizations helped me understand and refine my technical prowess plus leadership skills. Focusing on innovation and collaboration taught me that few solutions are created in a vacuum, and we live in a connected world, physically and virtually.
Becoming CEO at Acxiom has expanded my sights even further. Focusing on keeping our people, partners and clients engaged, evolving and moving forward together is always a challenge but it is one I relish. Delivering amazing customer experiences to drive business growth is what I know works.
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