You are viewing the 2023 version of the DataIQ 100 USA.
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Hansen joined Spotify five years ago, initially as director, ads, marketing and marketing analytics. As part of a global data science team of 30-plus, they had a focus on leading sustainable growth by promoting data-informed financial decision-making across businesses through unbiased, actionable insights and solutions.
He then became director of data science with a mission to empower finance with advanced predictive modeling capabilities and insights to power next-gen financial decision support for Spotify. This includes forecasting KPIs at scale, user lifetime value modeling, anomaly detection and metrics monitoring, initiative attribution, and what-if analysis and simulations.
His department is also focused on building products to enable non-technical stakeholders to interact with these predictive models, breaking down technical barriers and empowering financial analysts to engage in data-driven financial decision support without the need of a data scientist or engineer.
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