You are viewing the 2023 version of the DataIQ 100 USA.
The 2024 DataIQ 100 USA list will be revealed at the DataIQ 100 Summit Miami taking place on May 20-22, 2024.
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In mid-2017, McGrath joined entertainment provider Discovery Inc as global head of data and advanced analytics before becoming group senior vice president global direct to consumer data and analytics where he is translating brand growth into tech solutions through a global data strategy. Prior to joining Discovery Inc, McGrath spent eight years at entertainment provider Viacom where he led data strategy, warehousing, governance, data science and analytic functions.
McGrath has held a variety of e-commerce and analyst roles at hospitality provider Starwood Hotels and Resorts, Bertelsmann Music Group and talent agent ICM.
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