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You are viewing the 2023 version of the DataIQ 100 USA.

 

The 2024 DataIQ 100 USA list will be revealed at the DataIQ 100 Summit Miami taking place on May 20-22, 2024.

Click here to find out more: www.dataiq.global/2024-dataiq-summit-miami

Jon Hay, vice president, data, intelligence and analytics, Boston Red Sox

What has been your path to power? 

Originally born in Australia, I moved to Boston with my family when I was six years old and grew up obsessing over sports. After graduating Harvard with a degree in economics, I went to work on Wall Street at Morgan Stanley where I ran the firm’s U.S. Inflation Derivative business. After five years, I headed to Chicago Booth to obtain my MBA in order to pursue my dream of working in sports. After graduation, I managed to talk my way into a baseball analytics internship with my hometown Boston Red Sox, working for the esteemed Bill James on projects around player performance projections. After a few years, I was fortunate to receive an opportunity to apply the same skills to the business side of the house, leveraging data and analytics to help drive revenues at the organization. Over the past seven years, I have built my team to encompass data infrastructure, business intelligence, CRM, predictive analytics, and machine learning all with the goal of helping the Boston Red Sox drive success off of the field so that we can also find success on the field. I am the proud owner of two World Series rings and eagerly anticipate the third!

Jon Hay, vice president, data, intelligence and analytics, Boston Red Sox 2.jpeg

What are your key areas of focus for data and analytics in 2022?

Automated real-time customer engagement. We have taken huge strides in the past few years around understanding our fans – the next step is to ensure that we are consistently delivering them the right message via the right forum at the right time. In the modern digital age, customers have no patience for anything that isn’t tailored to their specific needs and desires. As a company that lives and dies by the fan experience that it delivers, we are working to harness the power of our customer data infrastructure to anticipate the needs of our core customers and deliver them maximum value.

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