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You are viewing the 2023 version of the DataIQ 100 USA.

 

The 2024 DataIQ 100 USA list will be revealed at the DataIQ 100 Summit Miami taking place on May 20-22, 2024.

Click here to find out more: www.dataiq.global/2024-dataiq-summit-miami

Scott Taylor, The Data Whisperer, MetaMeta Consulting

What has been your path to power? 

My data power is storytelling - I have helped countless companies by enlightening business executives to the strategic value of proper data management. I focus on strategic alignment and the “why?”, rather than technical implementation and the “how?” My simple data philosophy can be boiled down to three words: “truth before meaning.” You must determine the truth in data first (through data management and governance) before deriving meaning (with analytics, business intelligence and data science).

In a variety of sales, marketing and strategy roles with iconic data providers like Nielsen and D&B, I have spoken to thousands of data and business professionals from every type of enterprise, across many sectors, at different levels of maturity all across the world. I began to recognize that foundational data issues plague all companies and while not identical, they are certainly more the same than they are different. 

 

I codified these learnings in my book, “Telling Your Data Story: Data Storytelling for Data Management (99% Buzzword Free). In it I seek to help data leaders create a compelling narrative to evangelize their data management programs and secure long-term support from enterprise stakeholders and business leadership. I believe data management should be viewed as a core discipline for every enterprise similar to finance, marketing, operations and legal.

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