Prachi Priya, chief data officer, Team One - Publicis Groupe

I have had a professional journey of 20 years and the overarching theme has been the utilization of data to build human connections with consumers and ultimately drive business outcomes.  

I currently serve as the chief data and analytics officer for Team One, where I lead the function to drive value creation from data and build best-in-class analytics solutions. I also serve as a thought leader where I advise clients on leveraging the power of data to deliver a customer-centric experience and accelerate business results. Before data became ’cool’, I have been at the forefront of the analytics space and have helped companies find ease and avoid over-architecting informed solutions. Leveraging a mindset of ’think big, start small, scale fast’, I ensure that the company’s products and capabilities are ahead of industry trends and enables cutting edge data models and digital capabilities quickly.  

Prior to joining Team One, I have held various leadership roles at global firms like Wunderman Thompson, UnitedHealthcare and Lifetime Fitness and helped drive business growth. I strongly believe that working in both consulting as well as business side in a variety of industries, built my forward-thinking approach to problem-solving and an entrepreneurial mindset - which has been immensely useful in my current role.  

I also serve on the advisory boards of various industries where I collaborate with leaders to develop data best practices. With <20% of women in data and AI, one of my priorities is bringing more diversity and gender balance in data and AI. I am committed to empowering women in data through mentorship programs, both formal and informal. This has shaped my progression into leadership roles that bridge business and technical worlds for continued innovation.