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Anita Dougall, Chief Executive Officer, Sagacity

Describe your career to date

 

After attending school, I went to the University of Greenwich to study Political Economy. Following this, my career started in investment banking within NatWest Markets managing the investment portfolio of major energy companies before joining the Credit Strategy team at One 2 One (T-Mobile and now EE). During my time at One 2 One, I held senior roles within the Finance and Commercial Teams and was actively involved in large scale change initiatives including replacing their billing and CRM system, as well as other industry changing projects. After time spent as an independent consultant working across Europe and India, I went on to co-found Sagacity alongside two business partners, leveraging our operational backgrounds, business acumen and programme delivery expertise to provide business solutions to large blue chip organisations. Sagacity started in 2005, working predominantly in telecoms. From there, we diversified into energy, water, financial services, and so on. As we increased our sector presence, we also developed our offering, moving from purely consultancy basis into delivering a platform and software to help our clients. Importantly, this allowed us to make our service more predictive, accurate and repeatable, which let us begin to grow at pace. We have 180 employees and 250 clients with robust plans for organic growth and targeted acquisitions. Our investment by Queens Park Equity in 2021 demonstrated both my ambition for growth together with the confidence of external investors who were as passionate about our people as they were about our business.   

What challenges do you see for data in the year ahead that will have an impact on your clients and on the industry as a whole?  

 

It is impossible to work in data and not be obsessed about artificial intelligence (AI), and that means understanding the implications on the data that is used. Whether it is the bias in the data that models use, and how AI is trained, or how synthetic data gets used, or even ensuring that the data being used is clean, up to date, and correct – there are challenges ahead. Personalisation will continue to be a theme, which creates a need to have the right data, and the best data, to leverage the opportunity whether marketing to them through to ensuring bills are paid. 

How are you developing the data literacy of a) your own organisation and b) your clients?

 

Every project we do for every client relies on and uses data. As such we need to employ people who are either data literate or data curious. We provide training and education, mostly through innovative projects to ensure their skills are developed. Many of our clients are less data curious and, as a result, we help increase the understanding and use of data with them. That requires different skills, including patience. Often our role is to simplify and distil very complex date sets to create outcomes our clients can understand, use, and deliver change internally or to their customers. 

How are you preparing your organisation and your clients for AI adoption and change management? 

 

Sagacity uses AI and machine learning to improve what we do internally and how we deliver our solutions to our clients. We are not an AI business, but a business that relies on and uses AI. In most cases, what we deliver does not change, it is how we do the work that changes. We have been using AI for many years internally, AI is a force for good, removing mundane tasks, speeding up others, and helping us drive efficiency. We are educating our clients on the use of AI through proof of concept as they take some convincing despite the hype.  

Anita Dougall
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