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  • Chrissie Kemp, Chief Data & AI Officer, JLR

Chrissie Kemp, Chief Data & AI Officer, JLR

Describe your career to date


I have been fortunate to work for two amazing and iconic global brands with some extraordinary leaders to learn from. Having dipped my toe into the world of investment banking and attempted to start an e-commerce business, I found my passion in all things technology and data at Rolls-Royce, working in the civil aerospace, defence aerospace, marine and nuclear industries, living and working in the UK, Germany, and Singapore. 
I joined JLR supporting our Jaguar, Range Rover, Defender, and Discovery brands to catalyse digital transformation across the enterprise. At JLR I have loved building an award-winning intelligent automation, artificial intelligence (AI) and data capability that has driven a real impact, delivering more than £500 million value last year and developing a diverse team of the next generation of data leaders.

Data literacy is a key enabler of the value and impact from data. How are you approaching this within your organisation?


My first mission has been to make data literacy more engaging and exciting. I think people can, wrongly, associate data – particularly data governance – as dull and boring. At JLR, my team and I have made sure that colleagues understand the intrinsic link between data and AI as everyone is talking about the latest generative AI (genAI) fever sweeping the world. By framing data’s link to AI and automation, it raises interest in the subject, and we have then created targeted training modules and communities to make it relevant to their business context. Last year, we ran our first internal Data Festival where we had more than 1,200 employees, suppliers, and partners participating in a three-day event to celebrate data achievements and to educate. The Data Festival was a roaring success, and we intend to run the event annually.

What are the key challenges to your data function that you are facing as its leader?

I love the excitement and fever around AI, however I worry that if data is not invested in or governed correctly it will amplify the challenges we face today as data leaders. For this reason, I am driving a significant campaign around AI and Automation to deliver productivity and improved customer experience while, in parallel, insuring there is an intrinsic link to and investment in the underlying data and business process. I endeavour to stay up to date with the relevant development in our field as it is changing so rapidly and trying to inspire a culture of continuous learning in the team. Finally, I am in a constant process of reprioritising an overwhelming demand from the business to ensure we are working on the things that deliver the most value in order to reinvest in our future growth.

Chrissie Kemp
has been included in:
  • 100 Brands 2024 (EMEA)