Jason Foster, Chief Executive Officer, Cynozure

Describe your career to date

My career in data has been an evolving journey. It started with a vocational degree at university, where I explored the intersection of design, systems, and technology in business. I then worked as a Business Analyst and Project Manager, focusing on technology and data solutions for marketing, operational research, retail store operations, contact centre management, and more. Later, I moved into a consulting role in a niche data firm, where I advised organisations across sectors on how to use metrics to run and manage their business and build business intelligence solutions. In 2013, while leading data transformation at M&S, I felt the need for an authentic, human-to-human relationship-based company that focused on supporting organisations to achieve their data potential. So, I left the comfort of the corporate world and set out to build that business. I recognised the company needed to be a business with heart that acted and behaved differently from the traditional players in the space. That company became Cynozure. It took four months to land Cynozure’s first customer, soon after came the second. Since then, Cynozure has been named in Times’ 100 fastest growing companies in 2022 and 2023 which is a reflection of the brilliant team, customers, and industry that we serve. Throughout my career, I have really tried to be champion and steward for the positive use of data.