What challenges do you see for data in the year ahead that will have an impact on your clients and on the industry as a whole?
In the years ahead, managing and leveraging data effectively will remain pivotal for business success, amidst challenges such as the widening gap between large enterprises and SMEs in artificial intelligence (AI) adoption. Mid-sized businesses must prioritise key drivers and consider how data can support their objectives rather than hastily adopting new tools. There is a growing preference for adaptable, bespoke solutions over standard off-the-shelf products as organisations seek agility in the face of evolving technology. Despite significant investments in data infrastructure, organisational models and turnover in senior data positions often impede continuous innovation.
