How is your organisation using data and analytics to support the corporate vision and purpose?
Since its inception 11 years ago as a purpose-based organisation, Ctrl-Shift has developed playbooks and methodologies that enable businesses to create sustainable market positions founded on the ethical use of personal data. Developing opportunities to create wholly new value from data and data analytics that drives value for the individual and wholly new value for organisations and society is our purpose.
2020 was a year like no other – how did it impact on your planned activities and what unplanned ones did you have to introduce?
2020 and the Covid-19 pandemic have transformed our market. As with so many aspects of our lives, things have changed forever. The need for us all to work together collectively to beat the virus and the trials and tribulations of the UK Track and Trace programme have accelerated people’s awareness of the need for trusted data. Having to explain the benefits of distributed data architectures and privacy-enabled data exchange seems to be a thing of the past, we hope!
Alongside the need for many businesses to transform their businesses rapidly, with some saying that their six-year plans have been collapsed into six-month plans, what was previously on slow burn or perhaps unimaginable is now top of the agenda. We have now been able to open the door to the true value available from trusted personal data sharing and data mobility.
The value opportunities have become apparent across our economy and society and especially in markets where transformation is systemic, such as healthcare, financial services, energy and government. Senior leadership teams are realising that creating the right environment within their organisations to mobilise customer data could have a profound effect on the value that they can create and the effectiveness and efficiencies of their operations.