{"id":34233,"date":"2025-04-08T12:20:34","date_gmt":"2025-04-08T11:20:34","guid":{"rendered":"https:\/\/www.dataiq.global\/?post_type=100-alumni&#038;p=34233"},"modified":"2025-05-13T01:39:28","modified_gmt":"2025-05-13T00:39:28","slug":"anu-bedi-senior-director-measurement-insights-data-and-analytics-linkedin","status":"publish","type":"100-alumni","link":"https:\/\/www.dataiq.global\/devstage\/dataiq100\/anu-bedi-senior-director-measurement-insights-data-and-analytics-linkedin\/","title":{"rendered":"Anu Bedi, Senior Director, Measurement Insights Data and Analytics, LinkedIn"},"content":{"rendered":"<p><span data-contrast=\"auto\">Equipped with a Software Engineering background from the University of Technology, Sydney, I have built a career in Marketing Analytics, where I leverage my technical skills to explore consumer behavior. I have a pragmatic, impact-focused approach to data and analytics, grounded in real business outcomes \u2013 whether that is campaign performance, customer retention, or growth acceleration. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I possess a deep understanding of the industry&#8217;s evolution, having navigated the shifts from traditional email marketing to the complexities of modern digital and e-commerce landscapes, including the impact of privacy changes. My expertise centers on developing scalable data foundations and implementing advanced marketing measurement techniques to optimize consumer communication.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Before joining LinkedIn, I was at HBO Max, where I built and scaled the marketing analytics function from scratch \u2013 shaping data strategies, guiding Martech infrastructure investments, and measuring the effectiveness of content and spend across digital and social channels. I also held a leadership position at Ogilvy, designing cross-channel measurement frameworks and deploying campaigns using advanced tech stacks. In my time at Commonwealth Bank and Vodafone\u00a0I\u00a0pioneered test-and-learn structures and implemented marketing optimization tools.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Equipped with a Software Engineering background from the University of Technology, Sydney, I have built a career in Marketing Analytics, where I leverage my technical skills to explore consumer behavior. I have a pragmatic, impact-focused approach to data and analytics, grounded in real business outcomes \u2013 whether that is campaign performance, customer retention, or growth [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":35555,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":""},"100-designation":[1294],"100-search-term":[1290],"class_list":["post-34233","100-alumni","type-100-alumni","status-publish","format-standard","has-post-thumbnail","hentry","100-designation-100-brands-2025-americas","100-search-term-2025-north-america-brands"],"acf":{"sort":"","rank":"","forename":"Anu","surname":"Bedi","fullname":"Anu Bedi","jobtitle":"Senior Director, Measurement Insights Data and Analytics ","organisation":"LinkedIn ","introduction":"","content_2":"","content_3":"","content_4":"","100_thumbnail_image":35555,"affinoid":""},"publishpress_future_action":{"enabled":false,"date":"2026-05-21 01:47:28","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"100-designation","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-alumni\/34233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-alumni"}],"about":[{"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/types\/100-alumni"}],"author":[{"embeddable":true,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/comments?post=34233"}],"version-history":[{"count":3,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-alumni\/34233\/revisions"}],"predecessor-version":[{"id":36018,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-alumni\/34233\/revisions\/36018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/media\/35555"}],"wp:attachment":[{"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/media?parent=34233"}],"wp:term":[{"taxonomy":"100-designation","embeddable":true,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-designation?post=34233"},{"taxonomy":"100-search-term","embeddable":true,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-search-term?post=34233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}