{"id":34470,"date":"2025-04-15T09:54:34","date_gmt":"2025-04-15T08:54:34","guid":{"rendered":"https:\/\/www.dataiq.global\/?post_type=100-alumni&#038;p=34470"},"modified":"2025-05-13T01:35:12","modified_gmt":"2025-05-13T00:35:12","slug":"scott-taylor-the-data-whisperer-metameta-consulting","status":"publish","type":"100-alumni","link":"https:\/\/www.dataiq.global\/devstage\/dataiq100\/scott-taylor-the-data-whisperer-metameta-consulting\/","title":{"rendered":"Scott Taylor, The Data Whisperer, MetaMeta Consulting"},"content":{"rendered":"<p><span data-contrast=\"auto\">Under the moniker The Data Whisperer, I help business executives recognize the strategic value of proper data management. As a data evangelist and content creator, I focus on business alignment and the <\/span><i><span data-contrast=\"auto\">strategic why<\/span><\/i><span data-contrast=\"auto\"> rather than the <\/span><i><span data-contrast=\"auto\">technical how<\/span><\/i><span data-contrast=\"auto\">. Collaborating with brands, I help amplify their messages and drive demand generation. My passion comes to life through global speaking engagements, blogs, videos, podcasts, cartoons, and even puppet shows. The video series Data Puppets brings humor to the data community with characters like the CDO \u2013 Chief Dog Officer and The IT Bee. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A fresh perspective on industry challenges is at the heart of my current keynote, Data is the New Bullsh*t which explores why the way we talk about data is holding our industry back and what leaders can do about it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For a deeper dive, my book <\/span><i><span data-contrast=\"auto\">Telling Your Data Story: Data Storytelling for Data Management (99% Buzzword Free)<\/span><\/i><span data-contrast=\"auto\"> helps data leaders craft compelling narratives to gain executive support.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">My career began with sales, marketing and strategy roles at iconic business data brands like Nielsen, Dun &amp; Bradstreet, and WPP\/Kantar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I can summarize my entire data philosophy in three words: truth before meaning. Determine truth in your data first, then derive meaning.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under the moniker The Data Whisperer, I help business executives recognize the strategic value of proper data management. As a data evangelist and content creator, I focus on business alignment and the strategic why rather than the technical how. Collaborating with brands, I help amplify their messages and drive demand generation. My passion comes to [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14483,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":""},"100-designation":[1368],"100-search-term":[1367],"class_list":["post-34470","100-alumni","type-100-alumni","status-publish","format-standard","has-post-thumbnail","hentry","100-designation-100-influencers-2025-north-america","100-search-term-2025-north-america-influencer"],"acf":{"sort":"","rank":"","forename":"Scott","surname":"Taylor","fullname":"Scott Taylor","jobtitle":"The Data Whisperer","organisation":"MetaMeta Consulting ","introduction":"","content_2":"","content_3":"","content_4":"","100_thumbnail_image":14483,"affinoid":""},"publishpress_future_action":{"enabled":false,"date":"2026-05-21 00:36:13","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"100-designation","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-alumni\/34470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-alumni"}],"about":[{"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/types\/100-alumni"}],"author":[{"embeddable":true,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/comments?post=34470"}],"version-history":[{"count":2,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-alumni\/34470\/revisions"}],"predecessor-version":[{"id":35988,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-alumni\/34470\/revisions\/35988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/media\/14483"}],"wp:attachment":[{"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/media?parent=34470"}],"wp:term":[{"taxonomy":"100-designation","embeddable":true,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-designation?post=34470"},{"taxonomy":"100-search-term","embeddable":true,"href":"https:\/\/www.dataiq.global\/devstage\/wp-json\/wp\/v2\/100-search-term?post=34470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}