However, empowering data champions isn\u2019t just for companies with mature data cultures. It\u2019s equally important for those just starting out, as these individuals can help guide and course-correct through this cultural shift. When developing data champions within an organisation, there are two questions to consider: where can I find them, and, once I do, how can the business empower them? \u00a0<\/p>\n
Speaking with customers, what I\u2019ve heard most often is that data champions are not so much found, as they are identified within the business. These are individuals whose passion and enthusiasm for data bubbles up to the surface to become a recognised and valuable attribute. \u00a0<\/p>\n
Some areas of the business are more inclined to foster data-enthusiasts – marketing, finance or business development, for example – however, data champions can be identified across the whole organisation. These are employees who ask in meetings, \u201cwhere is the data to support that?\u201d or, \u201chave you looked at the data?\u201d, challenging others to have more data-led conversations. They have put their hand up to do more, learn more and share more about data.\u00a0 In short, they are internal advocates for data.<\/p>\n
Data champions are not only asking data-driven questions but seeking out answers on their own accord. In some cases, their enthusiasm for data may mean that they have shown interest in joining online communities, forums or networking events that promote data skills and encourage sharing. \u00a0<\/p>\n
In departments where the value of analytics has only recently been introduced, identifying budding data champions can be more difficult, but it\u2019s worth the effort. Recognising people who are data enthusiasts and keen to evangelise its value is extremely helpful as companies go through change to become more data-driven. \u00a0<\/p>\n
For example, data champions can act as mentors when new processes are being adopted, not least because they reduce dependency on centralised support teams. Data champions can also simply be an example of what it means to be data-driven by encouraging learning and sharing, and helping others experiment with their data more confidently.\u00a0<\/p>\n
Once you\u2019ve identified data champions across the business, it\u2019s important to give them the flexibility to define what it means for themselves. As the role of data champion is often developed organically within the business, its definition should be handled with care. While the employee should take the lead on defining the role, they should do so in partnership with the business. This way, they can understand the big picture of how their role supports the company\u2019s data strategy.<\/p>\n
Data champions are most empowered when they understand how their work is helping to close gaps within the company\u2019s overall analytics strategy. For example, data champions who help their colleagues improve data proficiency skills should understand how this work directly contributes to the company\u2019s key analytics objectives. In this case, closing a skills gap in data literacy is a key priority for many companies in their journey to becoming data-driven.<\/p>\n
Remember that the job of a data champion is often in addition to that employee\u2019s daily responsibilities. Allowing data champions to define the role within the framework of their own strengths, interests and workload gives ownership to the employee to set out objectives that are realistic and motivating. Ensuring then that the data champion has a strong understanding of their company\u2019s analytics strategy then helps to clarify their contribution in delivering on the company\u2019s analytics strategy.\u00a0<\/p>\n
Once the role is defined, businesses need to give the right support to data champions in order to make an impact. What is meant by this exactly? I point to two key areas: recognition and training.\u00a0 \u00a0<\/p>\n
Much of the work of a data champion can go unrecognised as they are often helping others achieve better results or make better decisions with data. It\u2019s important to keep in mind that even the most motivated and ambitious workers will become demotivated if they aren\u2019t recognised by senior leaders for going above and beyond to cultivate a data-driven culture.\u00a0<\/p>\n
One way of giving recognition is by giving your data champions a voice at the table – both internally and externally. Concretely, this can mean offering networking and speaking opportunities at external industry events, where they can learn, share and be inspired.\u00a0 Internally, bringing together data champions to offer input about data-driven initiatives is extremely valuable. \u00a0<\/p>\n
Companies making the largest strides in becoming data-driven know that it requires a shift in mindset and daily habits – it requires change. Having internal advocates who provide consistent insight and feedback along the way allow businesses to course-correct and take more effective, incremental steps to becoming data-driven.<\/p>\n
Finally, training for data champions is easily overlooked because they are often seen as the data experts within their teams. However, giving them access to e-learning tools, certification programmes or vendor events will raise the bar on their skills, while continuing to inspire and motivate them in their work. \u00a0<\/p>\n