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Data and the future of the NHS

A data revolution awaits the UK’s under-strain NHS – and it has the potential to transform it into the highly efficient and effective service that we all desire. Download this report by Consentric today to explore the role of artificial intelligence in non-clinical applications and what is the NHS’s data revolution.
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Customer-centric trends behind winning companies

Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
seven-steps-to-implementing-successful-artificial-intelligence-projects

Seven steps to implementing successful artificial intelligence projects

Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning. In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success.
the-data-trends-report-2019

The Data Trends Report 2019

The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.

Data ice breakers

The reports I've been reading recently have been peppered with facts and figures about the digital universe and the data economy. I have brought together some of them for reference in case you are ever caught short of a data-related titbit...

Data skills gap is exaggerated, say public sector data leaders

[…] the old-school skills such as data warehousing and BI can “flipped” and become data specialists and data engineers. He also uses Hutchison’s techniques of re-educating those with technology and data skills “from a world gone-by,” and also has built a pipeline straight out of university. “We need to elevate the professional development of the […]

Get data skills up to standard with ‘aristocrats’ leading the way

[…] give employees the training and tools to view our data and ask questions.” Mark Singleton, head of business intelligence and acting associate director of information management and technology said: “Our approach is to give employees the training and tools to view their data and ask questions that they haven’t been able to ask before. […]

How King is crushing games data

Jonathan Palmer, product director of core data services at King, the entertainment company most famous for creating the Candy Crush franchise, sees himself as being in a lucky position. He hasn’t had to generate curiosity about using data from all...

Information is beautiful – but can it also be BI?

[…] set of winners in the Kantar Information is Beautiful awards announced. Once again, it revealed how incredibly diverse the approaches to data visualisation can be. Gold in the technology, science, medicine or health category went to Kim Albrecht for a study of scientists’ career timelines which looked at when they are most likely to peak. […]

Why Fry would say IA instead of AI

As part of a tour to promote her new book, Dr Hannah Fry took part in a discussion at the Royal Society of Arts last week. Some of the opinions she expressed included; why we don’t have to ...

Why is Leeds such a hub for data activity?

[…] time of the move, Sarah Wilkinson, chief executive of NHS Digital, stated that Leeds had established itself as “a major digital city in England with a thriving technology sector.” Both Connell and Craven said that the relocation of NHS England (which used to be called the NHS Commissioning Board) has helped to make Leeds […]
-how-studying-politics-led-to-a-career-in-data-

How studying politics led to a career in data

[…] “It is always worth sitting down and having a chat with the person who is asking you for an output to truly understand what both of you are trying to figure out.” Tess Merkulova was profiled by The Female Lead and Women in Data UK as one of the Twenty in Data and Technology 2018.
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Laddering up to AI: Is your business ready?

[…] than the sum of its parts. Embedding machine learning into your company’s processes allows data science teams to explore what more can be achieved, enabled by data-powered technology. Machine learning algorithms can evaluate and mine data at speed, bringing together what may appear to be disparate elements within the business and identify previously uncharted […]
data-visualisation--whats-bauhaus-got-to-do-with-it

Data visualisation – What’s Bauhaus got to do with it?

[…] affected and charged by the experience of the First World War. What is more, Bauhaus was set up with no strong commitment to industrial design or new technology, despite how much it influenced both fields. Bauhaus was a vibrant melting pot of ground breaking, cross-discipline ideas and work. This is an excellent parallel with […]