Editorial, Report

Swipe Right: Moving consumers from an on/off affair to a committed data relationship

Having spent two years preparing people, processes and technology for the new data protection environment of GDPR, many brands have been left feeling dumped, weakened and out-of-pocket. For consumers, the new law has clearly changed the way they view the relationship and the data-value exchange. Just as GDPR intended, they are now making the […]

Editorial, Report

How well do you (need to) know your models?

Over the past five years there has been a massive growth within retailers looking to use Machine Learning (ML) and Artificial Intelligence (AI) to improve performance, simplify the customer journey and increase innovation. But should we always trust the algorithms, and are they even required?

Editorial, Report

Customer data platforms: Integrating data, transforming enterprises

Digital technology has been transforming the brand experience for decades. Customers have adapted rapidly to this new landscape – in fact, they are outpacing most enterprises in the rate of change in their behaviour. By contrast, the continual emergence of new channels and the data they yield is often overwhelming brands’ efforts to deliver […]

Editorial, Report

10 Enterprise Analytics Trends to Watch in 2019

How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organisations will win with embedded and augmented analytics, Hyper-intelligence, collaboration, enterprise AI strategies, and more.