Find out how to create commercially relevant and engaging stories from complex data sets by:

• Developing and co-creating early story hypotheses.
• Using storytelling structures to build evidence-based messages.
• Incorporating tried and tested techniques to build a connection with the audience, engage them with the message, and motivate them to act.

This 2-hour digital workshop will teach you how to distil large data sets into a punchy, powerful story. It will provide you with the tools and techniques to transform detailed project outputs into a succinct narrative and develop a compelling storyboard with an engaging start, middle and end, resulting in more impactful presentations and reports.

 

Typical challenges this course will help you address include:

• How do I decide what to keep in and leave out of my presentation to avoid overwhelming the audience?
• How do I highlight the ‘so what’s?’ and ‘now what’s?’ to ensure I provide meaningful and actionable insight, not a data dump?
• How do I ensure that my story stands out from all the other ideas and recommendations shared within the business?

5 key take-outs from the training by previous delegates include:

1. The fact that humans need more than numbers and logic to make decisions and that it is possible to bring in emotion in data storytelling.
2. The role of top-down thinking in giving the story an anchor and that this can also save us time when pulling together our charts.
3. The value in having a storytelling framework to help select the right evidence to support the argument.
4. The value in spending time reflecting on what works for the audience, rather than just typing what we want to share.
5. The importance of a good title, hook and ending if we want to attract and maintain the audiences’ attention.

Learning Outcomes

• Learn about the power of Ethos - Logos - Pathos and why storytelling is the key to persuasion.
• Discover how to uncover a clear, compelling and insightful narrative quick and efficiently.
• Understand the power of the The Peak End Rule and how creating powerful hooks can help your story to stick.
• Learn how to storyboard effectively to maximise the efficiency of your charting and report writing.

How to book

 

To register for this event, simply email Nishita below and full joining instructions will be sent to each attendee individually along with access to our digital learning portal with tasks to be completed prior to the online workshop. Please be aware there are only limited places available on a first come, first served basis with a maximum of 3 participants from each member company permitted at each session.

 

If cancelling once confirmed, you must give at least 24 hours’ notice prior to the event in order for the credit use to be released. If any of the online materials have been accessed however, credit use will still apply.