< 1 minute read

Unlocking value at ITV with Data Mesh and Thoughtworks

Name: The 2025 Data & AI Awards: Shortlist Reveal
Start: 2025-01-22
End: 2025-01-22
Location: Zoom Webinar

ITV partnered with Thoughtworks to implement a data mesh approach in a reimagining of data use for content production, promotion, distribution and monetisation in a way that is scalable and shareable.

In the video below, David Reed, chief knowledge officer, DataIQ, speaks to Danilo Sato, head of data and AI, Thoughtworks UK and Europe, and Sanjeevan Bala, group chief data and AI officer, ITV, about their scalable and shareable data mesh approach in a reimagining of data use for content production, promotion, distribution and monetisation.