The future is automation. The future is blockchain. The future is artificial intelligence. If these statements are true, then there is an important question for us in the marketing industry: with a future orientated to data-driven marketing, do we…
Data science has been a focus for investment by organisations seeking to mature their data and analytics capability for the last five years. This briefing paper offers insights into how to improve your maturity score by creating a data lab,
Get the basics right, use incoming regulation as a stimulus to innovate, and choose the right tools to manage the data. Those are the three key conclusions drawn by credit reference agency Experian from a recent …
Dr Peter Appleby is the head of data science at AutoTrader, having worked his way up from data scientist and lead data scientist positions. By going through the process of productionising algorithms, he learnt the important lessons of playing to o…
Data quality in business intelligence is not often recognised as an issue in itself, yet its impact on the reliability of reports and KPIs can be significant. This guidance note offers an approach for improving your CARBON score for BI by one or two points.
Nearly one third of consumers expect the companies they engage with to know more about them, according to a survey of 25,000 consumers globally, including 1,800 in the UK. Furthermore, the …
Get support and be supported by sharing and collaborating. This was the key message from senior analytics manager Richard Bovey on what he has learnt from setting up the analytics team at Jaguar Land Rover automotive company.
The analytics …
When big data officially emerged as a new thing, one major area of focus was on “exhaust data” and the idea that organisations could find huge value in data that already existed in their systems, but was not being exploited. Since then, big data p…
Comic Relief made an early start on its GDPR compliance programme by creating a working party in November 2015. Its approach to data audits, privacy policies, data retention and staff training are an award-winning benchmark.
Connected toasters that list themselves on eBay if you haven’t used them for 90 days. Smart homes that sense who is present based on their behavioural pattern. Cars that talk to eachother and can brake in unison. What was once the stuff of science…
Five years ago, Aquila Insight was founded around a kitchen table in Edinburgh. This year saw it acquired by Merkle and become part of the Dentsu Aegis Network, taking it onto the global stage. En route, it has been a model for how to grow an anal…
What is the situation?
The personalisation, loyalty and insights (PLI) team at Boots is 66% female in a team of 31.
When did they notice they were different?
…
Sweden has every reason to be sensitive about personal information. Up to 1975, it compulsorily sterilised some 21,000 of its own citizens on the grounds of eugenics. With a problematic misuse of medical data of that kind in its background, you wo…
JustGiving and eBay may have a category difference when it comes to their size – the fundraising platform has helped more than £4 billion to be collected since it launched in 2001, while the auction site sold around £16 billion of stock in…
“It can look as though my life led up to this moment in what seems like a grand plan to become a data scientist. The truth is I just got lucky that the world decided to call what I do data science.” So says John Akred, co-founder and CTO at Silico…
With the unveiling of this year’s DataIQ 100, it’s a good opportunity to look back on the class of 2016 and consider how much has changed in the last 12 months. It is immediately striking that, out of the previous Top Ten, just five remain in the …
Valentine’s Day is looming next week and for commercial flower growers it represents one of the biggest sales opportunities of the year. Assuming they can get their products cut and collected from the fields, that is. In the wake of Brexit, the b…
Progress is a motherhood and apple pie concept, as the Americans like to call them. Nobody disagrees with it, but few can define exactly why it is especially welcome. If you say a new development is just part of progress, it is a quick way…
This year’s conference programme for DataIQ Future was rich in insight about how organisations are adopting the new techniques of artificial intelligence (AI), machine learning and data science. Presentations across the day proved that these are n…
Keeping up with trends in technology can provide genuine financial gains and competitive advantage. But when it comes to implementing technology that is clearly relevant and being applied elsewhere, there is often a lag. The reason? Skills…
