My degree in civil engineering gave me a great grounding in problem solving and number crunching, but it was not the career for me. Instead, I was lucky enough to be able to take those skills and apply them in my first role in the nascent but growing field of analytics, using retail data to understand shopping behaviours and trends.
I was immediately drawn to the potential of data to drive clearer decision making, cutting through opinion and conjecture with hard facts. I spent the next decade honing my craft as an analytics practitioner, helping some of the UK’s biggest consumer businesses to put data at the heart of their decision making, as well as studying a part-time master’s degree in business statistics to develop my technical skills as the field continued to evolve.
Over two decades later, my passion to use data to drive commercial advantage and transformational change has enabled me take on several leadership roles. I am privileged to lead a team of people developing data-led capabilities that are transforming the customer experience and driving significant incremental revenue for the business.